February 11, 2014

How Did I Get a Sponsor?!

By Erin

I’m a pretty small-time blogger, but I love it.

I watched as some of my blog idols tweeted about their fabulous time at Blissdom.  Sounded amazing, but probably not for someone like me, I thought.

Then I heard about Relevant – a conference for Christian women bloggers.  Their tag line really spoke to me – “Blessing your family, Engaging your world.” Wow – exactly where I want to be.

Again, I thought “Not for me.” But this time it was a money issue.  I’m a stay-at-home mom.  My husband is a medical student.  Not a lot of money flowing around here!

At this point, the “get a sponsor” conversation started on Twitter and I was very intrigued.

I hopped in on the Twitter party to find out more. And I was inspired.  So many great tips and encouragement for us “small” bloggers.

So, that night, I wrote an e-mail because of one of those tips and what I know was a leading from God.

“Think of companies you already have a relationship with.”

A company came to mind right way.

I sent the e-mail that night,  asking if they were going to have a presence at Relevant, and if not, would they like one?  I started with that and one or two ideas of what I could do for them in return.  But nothing too in depth – probably a little fear of rejection there.

Then I prayed.

I got an e-mail back within 24 hours.  They were interested and wanted more details.

More details and more ideas went their way and within several days, it was set.

I had a sponsorship for Relevant!

I cried.  This company that I already adore wants to work with me AND send me as a representative to a conference I REALLY want to attend? Unbelievable.

So my next question was, “why me?” I don’t have a huge blog.  I don’t live near their headquarters.

So I asked them, partly because some of you had asked on Twitter why a company would pick a “small blogger.”

And here were their reasons:

  1. They knew me already.  I wasn’t someone who had never been in contact with them before.
  2. They already knew I supported their product AND actually use it in daily life.
  3. Sure, some of my promotion ideas were good, but what I had already done spoke louder to them than anything else.
  4. They appreciated my genuineness.

In my mind, this is all a God thing.

But maybe this story will be enough to push you to pray and ask.

Hoping to see lots of you at Relevant!


About the Author:
Erin is at “Home with the Boys” after five years as an elementary music teacher.  She is a follower of Jesus Christ, wife of a medical student and stay-at-home mom to two boys -  all loves of her life and areas of inspiration for her blog!  You can also find her on Twitter – @elmusic4kids

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Comments

  1. Tracie says:

    What a blessing! I’m not in the blogging position where I have relationships with any companies at this point. I’m glad that it worked out so well for you though!

    • Tamara says:

      I love how her post encourages even those who haven’t been blogging long and don’t have killer stats to try for sponsorship! Sometimes it’s truly about creating a relationship and being authentic. ;-)

  2. Jennifer says:

    Fantastic! You’ve inspired me to approach a company that I’ve worked with several times in the past. Thanks for the nudge!

  3. Chele says:

    Awesome!! I love that you have used God in this whole thing… if it’s His plan it will happen! :) Congrats and I will see you there, sponsor or no sponsor (I’ll sell some of this junk to go! LOL)

  4. Paula says:

    Thanks for the encouragement. I’m getting ready to start contacting companies as well!

  5. Laura says:

    What a great site you have!! I am a new follower and am excited to read more.

  6. Great post!

    The greatest hurdle to overcome with regards to sponsorships (IMHO) is just asking or beginning dialogue with a potential sponsor about it.

    I have never done it. Something about it scares me beyond belief. This is my year to overcome that fear.

    Your post makes that seem doable. Thanks!

  7. SomeGirl says:

    Thank you for the post! As a new blogger looking for a sponsor to Relevant 10 it was very encouraging to read. Thanks again! – Michelle

  8. I recently won a trip to camp blogaway which included the registration. I didn’t let that stop me and decided to seek sponsorship for travel and had a very similar experience to you! I now too have my first sponsorship and am so very excited!

    http://www.stockpilingmoms.com

  9. Stephanie J says:

    You have encouraged me to write my fist sponsorship letter…praying even if it doesn’t work out I will be motivated to continue seeking sponsorship.

  10. Cindy says:

    I am encouraged by this post. I am not sure if anyone cares to share more about exactly how they started the dialogue for the sponsorship and how you exactly figure out – what you can do for them etc… but that would be something I would love to know more about. Thanks for sharing!!

    • Admin says:

      I’m working on gathering some posts on this very topic and hope to be able to post them within the next month or so. I think lots of people would be interested in reading more on this topic! Thanks for stopping by and I am glad this post encouraged you. ;-)

      • I was wondering if you’ve completed that post and could direct me. I stumbled upon this and glad I did. I’m still totally clueless about “sponsors”, let alone getting sponsorship to a conference! But definitely interested! (smile)

  11. I’m so glad I read this! You helped de-mystify the process, and encourage me to just send some emails and see what happens.

    Praise the Lord for such a quick and exciting answer to prayer!

  12. That is awesome! I want to go to Relevant too! It gives me hope!

    • UnexperiencedMom says:

      It is definitely possible to get a sponsor. Just stay confident and don’t get deterred by “no’s.” Let us know how it’s going! ;-) And thanks for stopping by….

  13. Leslie says:

    Thanks for the encouraging post!

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