December 18, 2014

Sponsorship 101: Final Thoughts On Blog Conference Sponsorships

Tweet Hopefully the Sponsorship 101 series has been helpful or at the very least, gave you more confidence to try for blog conference sponsorships. A lot of information was presented, so if it felt a bit overwhelming, read each section separately and let it sink in! Pitching for sponsorship takes practice, just as any other [...]

Sponsorship 101: Pros & Cons of Personal Sponsorship

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Tweet This segment of the Sponsorship 101 series addresses personal conference sponsorship as a whole: the pros and cons of being sponsored. One of the most commonly discussed blog conference-related topics is personal conference sponsorship. Because many are unable to fund the fees associated with attending solely on their own, attaining sponsorships becomes an attractive [...]

Sponsorship 101: Working With Sponsors Isn’t Just About Promoting

Tweet Today Blog Conference Newbie Guide’s “Sponsorship 101″ series continues with the topic of how to work with your sponsor in ways you might not have previously thought about. Many seem to focus solely on promotional efforts when it comes to partnering with their sponsor. However, doing so glosses over another important way to bring [...]

Sponsorshop 101: Promoting Your Conference Sponsor Online

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Tweet In this Sponsorship 101 series so far, we’ve looked at how to get a sponsor and how to promote said sponsor at blog conferences. Now let’s look at ways you can promote your sponsor online before, during, and after attending the blog conference. In all honesty, most of the ways you will promote your [...]

Sponsorship 101: Promoting Your Sponsor Appropriately At Blog Conferences

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Tweet The second post in this “Sponsorship 101″ series on Blog Conference Newbie Guide delves into how to promote your brand at blog conferences while still adhering to personal sponsorship guidelines. (If you missed the first post in the series, go back and read Sponsorship 101: How To Get A Sponsor) “I’ve read the personal [...]

Sponsorship 101: How To Get A Sponsor

Tweet As we gear up for 2011 blog and social media conference season which is approaching almost as fast as the holidays are, the topic of gaining conference sponsorship continually pops up. Earlier this year, Blog Conference Newbie Guide published various posts on the topic of conference sponsorship: Personal Sponsorship Guidelines What Companies Want in [...]

This Blogger’s Perspective on Sponsorship

As a marketer and a blogger myself, I recently spoke with a fellow mom blogger who couldn’t afford to attend an upcoming conference. When I suggested she approach a brand about sponsoring her, she admitted that not only did she not know where to start, she was afraid to even ask.

What Do Companies Want in a Sponsorship Pitch?

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Always wondered what a company wants to see in a conference sponsorship pitch? Read what the Director of Marketing Communications for SCI Child had to say about this topic, plus an overview of what to include in your letter.

Personal Conference Sponsorship Guidelines

Something you need to think about as you are writing your pitch is how you plan to promote the brand. Below are links to conference-specific personal sponsorship guidelines. Not every conference has their guidelines posted, but I can assure you that almost every conference (and probably all of them) DO have guidelines about this.

Creating a Media Kit

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I have received so many emails recently asking how to secure sponsorship for conferences. But before we address what you should do to approach companies, I’d like talk about why having a media kit is an important part of crafting your pitch.

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