February 11, 2014

The Blogging Gold Rush

By Denise

2011 Blissdom Conference

Hundreds of thousands of people migrated to California during the Gold Rush of the mid 19th century in hopes of striking it rich.  While a number of those people did strike gold, in reality it was the people who were selling them the pans and helping them stake their claims that made the largest profits.

I’ve just attended my first Blissdom conference where I was lucky enough to mingle with hundreds of other talented bloggers, and listen to solid examples of social media business models from successful women who are blazing a trail for the rest of us.  They were candid and forthcoming enough to provide actual hard figures of their own, and those from blogger surveys, and it occurred to me that these women are successful because they’re selling the pans.

Blissdom speakers and panelists included blogging, public relations, and social media pros who spoke on topics like monetization, brand relationships, writing techniques, legal issues, collaboration and professionalism.  My head is still swimming with all of the tips and insights revealed during the conference, and the many ideas they’ve sparked in me for better utilizing social media to market myself and my business!

According to Technorati’s State of the Blogosphere report, only 11% of bloggers say blogging is their primary source of income, but “many Part Timers (49%) and Self Employed bloggers (62%) say they are blogging more because it has proven to be valuable for promoting their business”.
Social media is not a fad, it is a fundamental shift in the way that we communicate, and bloggers are at the forefront of the social media movement.

The Technorati report backs this up with the statement that “while the blogosphere has not replaced traditional media, it is becoming more firmly entrenched as an information source, and consumer trust in traditional media is dropping.” Furthermore, the opening presentation at the conference informed us that social media is the number one Internet activity, that women rule the social web with nearly 55 million women on Facebook, and that they make up 55% of Twitter users.

To be at the forefront of any industry is to have first-mover advantage.  This is only just the beginning of the social media movement, and I am grateful to the planners and presenters of blogging conferences like Blissdom for not just selling us the pans, but for giving us the tools we need to create and market our own pans.

S. Denise Hoyle is the Chief Exhausted Officer of SpecterWeb.com LLC, a domain investment firm, and a proud shop-a-holic with frugal tendencies who blogs about deals and steals at ShopperStrategy.com.

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  1. [...] Denise, from Blog Conference Newbie, shares what she learned at her first Blissdom Conference in The Blogging Gold Rush. [...]

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